Branding
12月 28, 2020 2021-03-09 2:28Branding
Branding Service
Brand strategy organizes one-stop e-commerce service to empower business
品牌服务
品牌战略布局一站式服务，为商业赋能
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We Are Your Branding Expert And Partner
Rabbit B's value brand theory system explores the unique value of the brand . We implement creative thinking and international standards to deepen the Asia-Pacific market, formulates strong brand development strategies that adapt to market changes.
RabbitB是一个极具价值的品牌塑造专家与合作伙伴
RabbitB的精准品牌策略体系，为品牌挖掘独特价值点，以创造性思维和国际化标准，深耕亚太市场，为品牌和企业制定适应市场变化的品牌发展策略，实现目标增长。
1.Brand Planning
The core value positioning of the brand can meet the desires of consumers and the company, and satisfying unmet needs at the same time. Rabbit-B helps to build brand positioning and make your brand occupy a distinct position in the mind of the consumer as compared to competing brands.
Rabbit-B build your brand's core positioning by identifying, inspecting, evaluating, and executing each brand of our project. Through our advantageous design concepts and innovative creative solutions, we provide a strategic development framework for brand development or design projects to attract the target audience's attention and create a memorable brand.
1.品牌策划
品牌是产品之上的一种情感认同，因价值而存在，因思想而传承。品牌策划是一个为品牌找魂的过程，找到能体现消费者欲望的、企业可满足的、同时未被满足的品牌核心价值定位。一个完整的品牌策划，必须先由表及里，层层挖掘，直至核心，找到其独特的核心价值，然后基于竞争在消费者的心智中恰当的品牌定位，再围绕品牌定位由内而外准确的思想表达，将品牌核心价值语言化，满足需求，创造欲望。
每个品牌项目经由我们鉴定、检查、评估、执行，然后建立每个项目的核心定位，透过我们具优势的设计理念与新颖的创造方案，为品牌发展或设计项目提供策略性发展的架构，吸引目标客群对于品牌的注意力和记忆点。
2. IP development
IP is an intangible asset with cultural heritage value and sustainable commercial development capabilities. In recent years, major brands, real estate and shops have borrowed popular IP such as Peppa Pig, Marvel, Disney, and Van Gogh for marketing activities. IP emphasizes the sense of communication between brands and users. The brand value is conveyed through brand personality and content. The arrival rate and acceptance of business information are improved which allowing consumers to quickly establish a brand association and brand identity. Meantime, IP derivatives can create new markets brands, which will have a significant impact on the future strategic plan of the company.
2. IP打造
IP是有文化沉淀价值的、有商业持续开发能力的无形资产，具备高共情力、强情感定位、强符号感、文化象征、高凝聚力等。近几年各大品牌、地产、商铺都在借用小猪佩奇、漫威、迪士尼、梵高这样的头部流行IP做着营销活动，此起彼伏。而IP强调品牌与用户之间沟通感觉，通过品牌人格化、内容化，传递品牌价值，提升商业信息的到达率和接受度，让消费者快速建立品牌联想和品牌识别。同时IP的衍生品，也能为品牌打开新市场，对企业未来战略布局的意义不言而喻。
3. Brand Design
Rabbit-B design the image of branding, content operation, optimizing online-offline strategy to strongly penetrate into various segments of products and services.
Excellent design minimizes the communication distance between brands and consumers. An excellent brand design can make consumers resonate between aesthetics and communication.
Rabbit-B spans multiple industries and brand touchpoints, providing companies a unique and complete innovative experience with strategic solutions, brand and corporate identity design system, VI, CIS specifications, LOGO design, graphic design, packaging design, catalog design, website design, multimedia design, and brand event production, exhibition and commercial space design. We use the latest design trends and technologies to provide our customers with the most innovative communication tools and bring the greatest benefits.
3. 品牌设计
我们将从形象设计，内容运营，线上线下强势渗透到产品和服务的各个环节，助力企业或者优质内容通过自创IP与跨界，实现品牌升级、品牌年轻化、品牌IP化，为企业开辟更为宽广的商业发展路径。
设计是表达的艺术，是诠释品牌和消费者之间关系的途径，优秀的设计让品牌和消费者之间沟通的距离最短。优秀的品牌设计能以形写神，传达一种生活理念，传递一种思想或情感，甚至一种精神，在美学与沟通之间让消费者产生共鸣。
RabbitB横跨多个产业和品牌接触点， 提供独特、完整的创新体验，为企业提供策略性解决方案及品牌及企业识别系统设计、VI、CIS规范、LOGO 设计、平面设计、包装设计、型录设计、网站设计、多媒体设计、与品牌活动制作、展场和商业空间设计。我们在品牌形象设计的重点是积极使用最新的设计趋势和技术，为广大客户提供最具创新的沟通工具并能带来最大的效益。
4. Brand Marketing
The most effective marketing is not to establish a huge marketing network, but to use the power of branding to build an invisible marketing network and deliver products to consumers. Our mission is to stimulate consumer's purchasing intention and to establish a competitive advantage in the marketplace.
Our marketing team provides complete brand marketing planning, full platform marketing solutions and other services. Based on big data analysis, find the strategic fulcrum of the brand, improve the efficiency with the best cost, accurately match the brand tone, escape the price war, reduce the dependence on local tactics, and establish the premium ability to the upstream and downstream.
4. 品牌营销
营销是沟通的艺术。最高级的营销不是建立庞大的营销网络，而是利用品牌的力量，把无形的营销网络铺建到社会公众心里，把产品输送到消费者心里。我们的目的是触动消费者的购买欲望，在竞争市场的洪流中逆流而上，因此最好的方式就是围绕品牌定位，策略布局，通过内容和渠道与消费者进行心灵沟通。
我们的营销团队提供完整的品牌营销策划、全平台营销方案等服务。基于大数据分析，找到品牌战略支点，以最优的成本，提升效能，精准匹配品牌调性，逃离价格仗，减少对局部战术的依赖，建立对上下游的溢价能力，在各大主流平台和端口进行曝光，提升品牌形象和内生性动力，实现品牌增长，目标增长，企业增长。
5. Branding & Public Relations
Brands needs the marketing support in order to target the customer groups accurately and increase the brand awareness. Through public relations communication, to creating a visual scene between consumers and brands. We Help brand to establish a communication bridge with target customer groups to achieve more valuable competition for the brand.
Rabbit-B integrated marketing communications and public relations, help companies and brands plan marketing promotion plans and media public relations strategies, coordinate communication, and form a good to maintain and consolidate market position and enhance the vitality of brands and enterprises, including government-enterprise relations, cross-border cooperation, media communication, brand cooperation, and etc.
5. 品牌公关
品牌需要营销的辅助，才能将自己准确的面向目标客群发声，提高品牌声量，进而达成品牌成长的商业目的。通过公关传播，链接线上到线下，前端到体验，致力打造消费者与品牌的可视化场景，激发消费者与品牌之间的对话与共鸣，帮助品牌有效建立起与目标客群的沟通桥梁，更精准的接触目标客群，进而领导市场，为品牌实现更具价值的竞争。
RabbitB 品牌公关整合传播，数字联动，洞察用户需求，新媒体营销布局，媒介布局、行业监测、舆情管理、社交媒体全覆盖，帮助企业和品牌规划营销推广计划与媒体公关策略，协调沟通，形成良好的公众认知和舆论环境，维护和巩固市场地位，增强品牌和企业的生命力，包括政企关系、跨界合作、媒介沟通、品牌合作等等。
6. Brand Strategy Consulting
Rappit-B help enterprises to successfully achive the brand integration services through the brand-centered and systematically. There is "three in one" process. The first is the process of the overall performance and systematic output of the corporate brand strategy and building the entire brand system; the second is the process of branding the brand strategy to the corporate operating system; the third is the building of corporate brand core capabilities under the guidance process of the brand strategy.
RabbitB refining the core value of the brand and strategic layout, execution and other dimensions, and builds the super brand engine to build a strong branding. Rabbit-B helps companies to continuously move towards greater progress.
6. 品牌战略咨询
以品牌为中心，系统化地帮企业走向成功的品牌整合服务。包含7大系统、36个版块，以3~5年为时间周期，为企业打造整体的品牌超级引擎。服务过程是“三位一体”的。一是企业品牌战略整体表现及系统化输出的过程、即整个品牌体系的建设过程；二是品牌战略落地到企业运营体系的品牌配称落地过程；三是品牌战略指导下，企业品牌核心能力打造的过程。
RabbitB从战略定位、提炼品牌核心价值、核心战略布局、执行等多个维度，引擎化驱动超级品牌的点、线、面、体强结构化体系化方案，构成超级品牌引擎，建立起品牌强驱动力，帮助企业坚定不移、持续不断地向品牌战略定位点进发，每一小步都是在积累品牌资产，为更大的进步而前进
7. Brand Importing and Exporting
Rabbit-B is promoting the brands to worldwide. As the consumption power of people in the Z era gradually increases, the structure of China's consumer industry Changes has begun, and the superior growth environment has given this generation a more dimensional pursuit of commodities. Therefore, it is necessary to increase the market for imported goods, enhance consumer competitiveness, and form a higher dynamic balance in which demand drives supply and supply creates demand.
Rabbit-B has a professional local team, serving well-known 2c platforms such as Tmall, JD.com, Xiaohongshu, etc., and provides exclusive import and export according to the characteristics of the brand. We also provide solutions to help brands from various countries connect with the huge Chinese consumer market.
7. 协助品牌引进
”走出去“和”引进来“是品牌连接世界的途径之一，中国的跨境贸易政策开放，给海外品牌更多机会，同时随着z时代人群的消费能力逐渐提高，中国的消费产业结构开始发生改变，优越的成长环境让这代人对商品有更多维度的追求。因此需要加大进口商品市场，提升消费竞争力，形成需求牵引供给、供给创造需求的更高动态平衡。
RabbitB拥有专业的本地团队，多样化品牌资源池，全方位供应链，进出口政策了解等等，服务于天猫、京东、小红书等等知名2c平台，针对品牌的特性，提供专属进出口解决方案，协助各国品牌对接巨大中国消费市场。
8. Trademark Strategy
Rabbit-B will provide customized services to apply and protect intellectual property rights according to the needs of brands and companies, and help customers realize the value of their intellectual property rights, such as intellectual property strategic planning, commercialization, investment management and other services, which are established in the most effective way starting from the creation of a complete system of intellectual property rights to commercialization, from "ownership" intellectual property rights to "Implementation" the value of intellectual property rights.
8. 商标策略
知识产权的登记与注册是知识产权保护体系中重要的一环，尤其是在电商层面，商标的注册和使用是很多企业容易忽略的事情，假冒、恶意抢注商标的行为在竞争中层出不穷，为了维护企业和品牌的形象，利益，权益。秉着对消费负责的态度，企业理应做好保护商标的意识。
RabbitB将提供定制化服务，根据品牌和企业的需求对知识产权的申请、保护，帮助客户实现其知识产权的价值，如知识产权战略规划、商业化、投资管理等服务，用最有效的方式建立起知识产权从创造到商业化的完整系统，从“拥有”知识产权转变为“实现”知识产权的价值。
Let Discuss About Your Project Now!
Want to know how we can help you to expand and market your business? Contact us now!
Address：42 Jalan Bu 6/11,
Bandar Utama, 47800
Petaling Jaya Selangor
Phone: +852-2543 1168
Email: info@therabbitb.com
Working Hours: 24/7
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地址：42 Jalan Bu 6/11,
Bandar Utama, 47800
Petaling Jaya Selangor
电话: +852-2543 1168
电邮: info@therabbitb.com
工作时间: 24/7
