Big Data Marketing
December 23, 2019 2021-03-17 6:05Big Data Marketing
Big-data Marketing Service
Big data analytics techniques help in analyzing trajectory data to better understand user's behavior, browsing habits and etc. Big data mining can turn raw data into useful information.
大数据营销服务
大数据通过数据采集手段收集用户行为轨迹、浏览习惯等，在经过大数据的清洗、去重，找出有用的数据
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Data-driven, Excavate User Value
Rabbit- B helps in creating creative content by using big data technology to optimize the big data. We provide customers with data visualization, systematic and more flexible marketing solutions.
数据驱动 挖掘用户价值
用大数据技术优化数字营销各个环节的实际产出。为客户提供可视化、系统化、更灵活的营销解决方案。
1.Research And Analysis
Market research is an important basis for companies to make strategic marketing decisions. We help the companies acquire larget-volume, accurate, timely and systematic of the market information.
Rabbit-B helps you to understand the supply-demand, and production volume of domestic and foreign market. We aid you in sorting out the latest business models and current industry characteristics. We support your companies by enhancing or reconstructing your current business models, analyzing regional economic resources and current industry situation. We able to predict the future development prospects of the industry, creating an opportunity and turning points in industry development.
1.调研 & 分析
市场调研是企业进行市场战略决策的重要依据。大量、准确、及时、系统地掌握市场信息，了解行业国内外市场的生产与供求状况，梳理当前行业最新商业模式和特征，为客户完善/重构现有的商业模式，分析区域经济资源，行业现状，为客户制定区域发展方向提出有效依据，寻找未被满足的市场需求，开辟产业市场新蓝海，预测行业未来发展前景，为客户理清行业发展的机会与拐点，应对行业拐点，捕捉产业机遇，规避客户发展风险。从而帮助企业管理人员制定有效的、明智的决策。
2. Digital Marketing
Our integrated marketing solutions have surpassed traditional digital marketing concepts. We provide international brands with our comprehensive marketing solutions in the China market. From visual creativity, public relations, digital marketing, offline activities for all kinds of cross-border cooperation. We support experienced industry background and top industry resources, including marketing strategies, social media operations, media delivery and KOL cooperation, offline store, event planning and execution, and etc. We enhance brand reputation, expand the domestic market speedily, and integrate sales and marketing. Our goal is to assist customers identify the most suitable channels, create, and deliver brand-compliant messages, and maximize the return on investment throughout the China's major global ecosystems.
2. 数字营销
我们的全链路营销解决方案已超越传统的数字营销理念。依托行业大数据生态，为国际品牌提供在中国市场的整体营销解决方案。从视觉创意、媒体公关、数字营销、线下活动到各类跨界合作。年轻且充满创意的内容营销团队专注于时尚行业及快速消费品行业最新的市场营销动态，资深的行业背景及顶级的行业资源，包括营销策略、社交媒体运营、媒介投放和KOL合作、线下快闪店及活动策划与执行等。提升品牌知名度，快速开拓国内市场，实现品销合一。我们的目标很简单——在中国庞大的全域生态系统中，帮助我们的客户识别最适合的渠道，创建和投放符合品牌的信息，并最大限度地提高投资回报率。
3. SEO Development & Optimization
SEO is a search engine marketing and it can create accurate website traffic to the company. Mainstream search engines includes 360, Sogou, Baidu, Tencent, Toutiao, GOOGLE, and etc. SEO optimization can save cost and it is generally maintained a good ranking for more than one year. Rabbit-B builds brand recognition from multiple dimensions such as branding, word of mouth, and drainage. We use manual and technical optimization to completely solve the traditional SEO limitations such as slow, poor and unstable rankings. With the successful application of the technology, the site's ranking has been achieved rapid effect which is in 1-7 days, SEO hot topics and trends, keywords competition is achieved, and it reveals the increase of website traffic in the short run.
3. SEO创建&优化
SEO属于搜索引擎营销，获取的流量更精准，能够给企业带来持续不断的流量，做好SEO优化后不仅主流搜索引擎会有排名，而且360、搜狗、百度、腾讯、头条、GOOGLE等知名搜索引擎也会有很好的排名效果。SEO做好优化后，一般可以保持一年以上的良好排名；大大节约成本。RabbitB从品牌、口碑、引流等多个维度出发提升消费者对品牌的认可。我们采用人工优化+技术优化的方式，彻底解决的排名慢，排不上，排名不稳定等传统SEO的缺陷，随着技术的成功应用，已实现了1-7天上首页的排名效果、也实现了大指数、大热门、大竞争关键词的快速排名效果、同时也实现了短期内提升整站流量与权重的效果。
4. Content Advertising
The biggest feature of Content advertising is that "advertisement is content, and content is advertising." It can be integrated with information content to bring users a deep reading experience. It helps advertisers conveys the information content to users and creates users' acceptance. Moreover, most platforms rely on AI to achieve the accuracy of personalized advertisements to target groups, making cost-effective advertisement.
Rabbit-B analyzes consumers' interests and hobbies in-depth, establishes the clear crowd portraits, creates rich scenes, and makes personalized information, recommendations for each consumer to meet the diverse needs of consumers based on big data analysis. The brands and companies better understanding on the status and supply chain transparency, which make the best use of every budget by factual exposure and clicks.
4. 信息流推广
信息流广告最大的特点是“广告就是内容，内容就是广告”。它可以与信息内容集成，给用户带来深度阅读体验。它不仅能让用户感到厌恶和接受，而且能将广告商希望展示给用户的信息内容传达给用户。而且，大多数平台依靠人工智能，实现个性化广告对需求目标群体的精准推送，使得广告商的每一个广告都具有性价比。
RabbitB以大数据为依托，深入分析消费者的兴趣爱好，建立清晰的人群画像，创造丰富的场景，为每个消费者进行个性化的信息推荐，满足消费者多样化的需求。真实的曝光量和点击量可以帮助品牌和企业更好地了解投放情况和投放的清晰度和透明度，最大利用好每一笔预算。
5. Private Domain Traffic
The advertising cost of public domain traffic is kept increasing and the platform-bound rules caused the brands and merchants facing difficulty for marketing. Thus, private domain traffic has become an important traffic pool for brand marketing which turning customers into their own promoters, realizing fission sales and expand the scale of customers. In addition, the data collection can excavate more commercial value.
We helps companies excavate user value, scene reconstruction, improve the efficiency of new operations, retention, promotion, and fission, and provide research and consulting , data analysis and other services which support businesses build their own private domain traffic pools.
5. 私域流量
对于营销而言，公域流量的推广费用日益增加，品牌和商家受限于平台的规则，营销变得尤其艰难，于是私域流量就成为品牌营销的重要流量池。把客户变成自己的推广员，实现裂变销售，可以扩大客户规模。此外，沉淀下来的数据，可以挖掘更多商业价值。
RabbitB通过行业趋势分析，竞争对比，企业组织能力、核心优势、资源的评估，帮助企业挖掘用户价值、场景重构，提高拉新、留存、促活、裂变等运营活动的效率，提供调研、咨询、数据分析等服务，帮助商家构建自有私域流量池。
6. Data Analysis and Application
The databank is used to segment and analyze the four groups of cognition, interest, purchase and loyalty for the potential and existing customers. The potential customers and existing customers are further subdivided at each stage, identifying opportunity groups and formulating related marketing plans. Meantime, databank analyzes the best-selling products that have successfully attracted and retained customers and ensure that be revealed accurately through proper inventory planning.
As a consumer brand asset management center will conducts 360-degree insight, analysis of consumer portraits, and the relationship between consumers and brands can be quantified and assessed through an advanced data analysis system. The accumulation and reactivation of consumer contacts and the integration of offline and online data can achieve refined operations for consumers and extend their life cycles.
6. 数据分析与应用
通过数据银行针对潜在客户和现有客户中的认知、兴趣、购买、忠诚4个人群进行细分并分析。建立和分析关键属性，如人口统计，消费能力和历史，购买频率，人群偏好，互动触点等。在每个阶段进一步细分潜在客户和现有客户，同时识别机会人群并制定相关的营销计划。 分析了成功吸引和留住客户的畅销产品，并确保它们通过适当的库存计划出现在正确的地方。
作为品牌消费者资产管理中心，通过先进的数据分析系统，进行360度的消费者画像洞察分析，消费者与品牌关系的可量化可评估。消费者触点的沉淀回流再激活以及线下线上数据的打通融合，从而实现对消费者的精细化运营，延长消费者生命周期。
Let Discuss About Your Project Now!
Want to know how we can help you to expand and market your business? Contact us now!
Address：42 Jalan Bu 6/11,
Bandar Utama, 47800
Petaling Jaya Selangor
Phone: +852-2543 1168
Email: info@therabbitb.com
Working Hours: 24/7
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地址：42 Jalan Bu 6/11,
Bandar Utama, 47800
Petaling Jaya Selangor
电话: +852-2543 1168
电邮: info@therabbitb.com
工作时间: 24/7
